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We Play Design is a Swiss design studio run by Sophie Rubin and Cédric Rossel.

Our range of work spans across a whole spectrum; visuals identity, webdesign, posters, fonts, signage, book covers, catalogs, objects and digital strategy.

Our approach to design is playful, since we believe it is a creative way to solve communication issues.

This perspective allows us to create projects that are diverse and to offer novel graphic solutions.

The play theme enables us to keep an experimental edge as well as an open mind to creative work.

Awards

How design 2016
Merit award

Aias / International Association of
Independent Art and Design
Design award

Exhibitions

Soirée Graphique N°9 Norden  
Bern, Switzerland — 2016

Publication

HOW Design Magazine
Archipel 2016 posters
USA — spring 2017

Soirée Graphique Magazin  
Switzerland — 2016

Workshops

Art Direction
CREA Genève — Inseec
March 2017

Art Direction
CREA Genève — Inseec
February 2017

Visual Identity
CREA Genève — Inseec
February 2017

Cultural Branding
CREA Genève — Inseec
January 2017

Visual Identity
CREA Genève — Inseec
December 2016

Branding + packaging
CREA Genève — Inseec
November 2016

Visual Identity 
CREA Genève — Inseec
May 2016

Skateboards Design
With Jim Zbinden + J-M Larsen
CREA Genève — Inseec
February 2016

Cultural Branding
CREA Genève — Inseec
January 2016

Packaging Design
CREA Genève — Inseec
November 2015

Cosmetic Branding
CREA Genève — Inseec
April 2015

Fashion Branding
CREA Genève — Inseec
January 2015

Improve your design
With Nicolas Spuhler
CREA Genève — Inseec
January 2015

Cultural Branding
With J-M Larsen
CREA Genève — Inseec
December 2014

Packaging Branding
With J-M Larsen
CREA Genève — Inseec
November 2014

Open Your Mind
With Léo Marthaler
CREA Genève — Inseec
October 2014

Cultural Branding
CREA Genève — Inseec
September 2014

Chocolate Branding
CREA Genève — Inseec
January 2014

Corporate Identity
With J-M Larsen
CREA Genève
December 2013

Cultural Branding
CREA Genève
September 2013

Hotel Branding
CREA Genève
June 2013

Packaging Branding
CREA Genève
January 2013

Communication Design
With J-M Larsen
CREA Genève
December 2012

Cultural Branding
CREA Genève
December 2011

Cultural Branding
CREA Genève
September 2010

Food Branding
CREA Genève
June 2010

Communication virale
et stratégie digitale
With Julien Ferla
CREA Genève
January 2009

Color 
CREA Genève
September 2008

Selected clients

Festival Archipel, Genève
Riad La Terrasse des Oliviers, Marrakech
Poisson Crabe, Lausanne
Mobimo, Lausanne
Casino Théâtre, Rolle
Quartier du Flon, Lausanne
Les Cubes, Lausanne
Urban Gastronomy, Genève
Race for Water, Lausanne
Les Concerts du mercredi, Vaud

E-learning

Metrics versus optics
— The alignment
2016

Branding guidelines
— The basics
2016

Logotype
— Theory of logo design
2016

Color theory
— Basic color theory
— Symbolism color
— Glossary of color terms
2016

Typography
— Type classifications
— Anatomy and vocabulary
2014